Scents with a
point of view.
Scents
with a
point
of view.
Scented objects with presence, attitude and very little interest in behaving. Scented objects with presence, attitude and very little interest in behaving.
Distinct South African home fragrance across candles, room + linen mists, reed diffusers, wax melts and fragrance oils. Pick the scent. Then decide how it behaves.
How The WAFT works
Choose the scent.
Then choose its behaviour.
Start with a fragrance you actually want to live with. Then choose the format by what the room needs: flame, mist, reeds, drops or heat. Same scent. Different levels of presence.
The Best Sellers / Start here
Four fragrances already doing the heavy lifting.
New to The WAFT? Start with the fragrances customers already reach for most: bright, green, soft or unapologetically expressive.
Ginger Bitch
Lemongrass · Lime · Ginger
Bright. Sharp. Very awake. Subtlety can come back tomorrow.
Shop Ginger Bitch →
Juniper Jezebel
Moro Orange · Juniper · Cypress
Crisp, green and extremely well dressed. Tasteful chaos, basically.
Shop Juniper Jezebel →
Final Draft
Lavender · Ylang Ylang · Sandalwood
Soft edges. Lower volume. For rooms officially off duty.
Shop Final Draft →
Gay Panic
Lemongrass · Tonka · Sandalwood
Warm, woody and not especially interested in being forgettable.
Shop Gay Panic →Choose the behaviour
Make the
room behave.
Once you know the fragrance, decide how it should show up. Candle for atmosphere. Mist for immediate impact. Reeds for continuous presence. Oils for control. Melts when patience is not part of the brief.
One scent / five behaviours
Same fragrance.
Different volume.
The format changes how fragrance enters the room: how quickly, how continuously and how intensely. Choose the behaviour that fits the space.
Presence that earns its place.
A scent should do more than sound good.
The product still has a job
Personality gets noticed.
Performance earns the repeat.
A good name gets you to the shelf. The product still has to earn its place there. Throw, balance, longevity and real-world behaviour matter as much as the art direction.
Made to register.
Fragrance that makes itself known, without taking over.
Your kind of presence.
Choose a quick mist, a slow burn or lasting reeds.
Made for real rooms.
Find the format that fits your space and routine.
Find your kind of WAFT.
Tell us how you want your room to feel. We’ll help you find the scent.
Buying fragrance online is awkward
So don’t start with a note list.
Start with what you want the room to do. We’ll narrow thirteen fragrances into the few that actually make sense for you.
Set the mood.
Tell us how you want your room to feel.
Meet your shortlist.
Discover the scents that suit your mood.
Choose your format.
Bring it home as a candle, mist, reeds, melts or oil.
The full fragrance wardrobe
Thirteen scents.
None anonymous.
Clean. Green. Bright. Floral. Warm. Woody. Soft. Dark. Slightly unruly. Find the fragrance first. The format can come afterwards.
Bloom Brat
Floral · Polished · Knows it
Explore Bloom Brat
Final Draft
Soft · Settled · Off duty
Explore Final Draft
Garden Snob
Green · Herbal · Opinionated
Explore Garden Snob
Gay Panic
Warm · Woody · Extra
Explore Gay Panic
Ginger Bitch
Bright · Sharp · Awake
Explore Ginger Bitch
Honey Trap
Sweet · Warm · Suspiciously charming
Explore Honey Trap
Juniper Jezebel
Crisp · Green · Tasteful chaos
Explore Juniper Jezebel
Lime Crime
Citrus · Spiced · Bad influence
Explore Lime Crime
Oudly Satisfying
Dark · Woody · Deeply pleased with itself
Explore Oudly Satisfying
Pepper Punk
Spiced · Dry · Well behaved enough
Explore Pepper Punk
Rich Rinse
Clean · Polished · Has it together
Explore Rich Rinse
Vanilla Vandal
Warm · Smooth · Not innocent
Explore Vanilla Vandal
Zen-Ish
Fresh · Woody · Calm-ish
Explore Zen-IshDrag or swipe to explore all 13 fragrances
Gifting / Curated WAFT sets
Gifts that smell like you paid attention.
For birthdays, hosts, housewarmings, thank-yous and people you like enough not to guess badly. Start with the mood or use the best sellers when their fragrance taste remains classified information.
Why The WAFT
Good fragrance.
Less fragrance theatre.
Hard to forget.
Distinctive scents with names and attitude to match.
Presence, your way.
One scent, different ways to make it felt.
South African instinct.
Made here, with a point of view all our own.
Beyond the room
Bring it
closer.
Home fragrance is the front door. Bath, body and skin-close products take the same WAFT attitude beyond the room: useful first, sensorial second, never buried under spa language.
The WAFT / Johannesburg
International standard.
South African instinct.
Fragrance with personality, designed around how you want a room to feel and how much presence you want it to have. Start with a best seller or find the one that feels more like you.