The WAFT / Crafted Boldly

Modern fragrance for spaces, skin and small rituals.

Home fragrance and body care for people who do not do forgettable.

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Shop by format

Pick how you want the scent to behave.

01

Soy Blend Candles

Set the mood properly.
02

Reed Diffusers

Low effort. High standards.
03

Room & Linen Mists

Instant atmosphere.
04

Wax Melts

Small format. Big throw.
05

Diffuser Oils

Drop-based presence.
06

Body Care

Small rituals. Big presence.

The scent wardrobe

The scents with main-character energy.

Thirteen fragrances. Different moods. Same refusal to smell generic.

Bloom Brat fragrance

Bloom Brat

Floral + fresh

 Final Draft fragrance

Final Draft

Soft + sleepy

 Garden Snob fragrance

Garden Snob

Green + opinionated

 Gay Panic fragrance

Gay Panic

Warm + extra

 Ginger Bitch fragrance

Ginger Bitch

Bright + sharp

 Honey Trap fragrance

Honey Trap

Sweet + cosy

 Juniper Jezebel fragrance

Juniper Jezebel

Crisp + green

 Lime Crime fragrance

Lime Crime

Sharp + warm

 Oudly Satisfying fragrance

Oudly Satisfying

Dark + smooth

 Pepper Punk fragrance

Pepper Punk

Spiced + grounded

 Rich Rinse fragrance

Rich Rinse

Clean + polished

 Vanilla Vandal fragrance

Vanilla Vandal

Smooth + warm

 Zen-Ish fragrance

Zen-Ish

Soft + calm

Find your WAFT

Pick the mood. Choose the format. Move on with taste.

Not sure where to start? Start with how you want the space to feel.

01

Clean

For bedrooms, bathrooms, linen cupboards and workspaces. Fresh, polished, put-together.

Try Rich Rinse
02

Fresh

For kitchens, mornings and rooms that need to wake up without being shouted at.

Try Ginger Bitch
03

Warm

For evenings, bedrooms and people who like comfort with a bit of backbone.

Try Vanilla Vandal
04

Soft

For winding down, bedding, bathrooms and close-range calm that does not smell beige.

Try Zen-Ish
05

Body

For lips, dry skin, healed tattoos, beard care and skin-close scent rituals.

Shop Body Care

Home fragrance

For rooms that know what they’re doing.

Candles, reed diffusers, mists, melts and oils designed to shift the mood without shouting across the room.

Body care

Body Language, but make it functional.

Portable products for lips, dry skin, healed tattoos, beards and skin-close scent. Small rituals. Big presence.

The WAFT

Local. Inclusive. Authentic. Crafted boldly.

Built for spaces, skin and small rituals that deserve more personality than generic fragrance ever gave them.

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